Adidas is stepping up its game, merging the digital and physical worlds with its first-ever physical release of an NFT-based collection. Teaming up with the social-lifestyle app Stepn Go, Adidas is launching an exclusive collection of physical Ultraboost 5 running shoes.
What’s the Deal?
Adidas is dropping just 1,200 limited-edition Ultraboost 5 shoes, co-branded with Stepn Go. These aren’t just any running shoes – they’re exclusive collectibles designed to bridge fitness and technology in a way we’ve never seen before.
- The drop begins on December 13, exclusively on the MOOAR marketplace.
- Four raffles will take place from December 13–17.
- Priority access is given to holders of Stepn and Stepn Go x Adidas Genesis NFTs.
- Other participants can enter through a contest on X or raffles open to the ALTS by Adidas and Stepn Apps communities.
Winners can claim their shoes between January 6–22, 2025, after a three-week trading period. And here's a fun twist: the shoe color will be assigned randomly to winners, adding a little surprise element to the mix!
Why This Drop is Special
Adidas is redefining the way we think about fitness, fashion, and technology. “We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of Adidas Studio.
This isn’t just about sneakers; it’s about blending fitness, NFTs, and real-world products to create a completely new way to connect with fans and collectors.
Shiti Manghani, CEO of Stepn by FSL, adds: “The launch of physical shoes is a defining moment in our partnership with Adidas. We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved.”
How to Get Involved
Want in? Mark your calendars for December 13 and head over to MOOAR. Whether you’re an NFT holder or a newbie looking to try your luck in the raffles, this is your chance to snag a piece of Adidas history.
This partnership is proof that the Web3 world isn’t just about digital assets – it’s about creating experiences and products that are both innovative and practical. And with Adidas leading the charge, the future of fitness and fashion just got a whole lot more exciting.
Stay tuned, and good luck in the raffles!
