Are Nike Launching an NFT Collection in Fortnite?

Nike is potentially releasing an NFT sneaker collection in the popular game, Fortnite. Significantly, Nike has hinted at an upcoming 'ultimate Sneakerhunt' called Airphoria to take place in the game. Of course, this news has the NFT and gaming community excited. The web3 move from the shoe giants into the widely popular online game could see a huge onboarding into NFTs. Although currently, there aren't many details. The very brief teaser video posted by Nike shows their Air Max logo alongside the Fortnite logo against a cloud background. The video ends with the date 20th June 2023 and, importantly, Nike's dot swoosh logo - the web3 arm of the footwear retailer.

Despite the current lack of information from the two popular companies, the web3 and gaming communities were quick to try and work out what this all means. Many community members are wondering if Nike has developed an NFT game that uses Fortnite Creative 2.0. Notably, Fortnite Creative 2.0 allows anyone to build their own virtual island game maps that use Fortnite assets. This comes after Nike's NFT team announced a partnership with EA Sports. Though, it's important to note that we still don't know if this integration will feature NFTs.