Binance Has Partnered With The Weeknd

Binance has partnered with the Weeknd to offer fans access to the singer's Metaverse experience. Excitingly, the immersive digital experience is inspired by the Weeknd's global tour, After Hours Til Dawn. Crypto exchange, Binance, is helping the virtual experience come to life through its platform enter the dimension. Here, fans will be able to take part in treasure hunts, and interactive experiences, plus get access to exclusive rewards. Essentially, the Weeknd's creative world will be brought to life for fans in a whole new way.

As soon as you enter the Binance x Weeknd Metaverse experience, you begin the treasure hunt. Users are taken through various spaces during this innovative gameplay. Each space offers different challenges or rewards. The main goal of the treasure hunt is to find four magic diamonds that are hidden in various locations throughout the virtual world. Upon finishing the treasure hunt, users are rewarded with exclusive access to The Stage and The VIP Lounge where they're immersed with concert footage and further interactive experiences.

Metaverse Dimension has four main areas for users to explore. First, there is an art gallery where fans can be immersed in the Weeknd tour and promo videos. Secondly, there is The Club, where users can virtually dance and listen to music. There is also the Binance education space, and of course, the exclusive VIP Lounge.