Lamborghini, Porsche, and Rolls Royce made waves when they announced their entry into web3, and BMW is following suit. They recently announced their new loyalty program which will run on the Binance Chain. Using this program, BMW will reward its loyal customers while also improving customer experience. They partnered with Coinweb to develop the program. BMW isn’t just following the luxury car industry move into web3, they’re also following in the footsteps of major corporations like Starbucks and Walmart to create blockchain-based rewards programs.
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