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Bored Ape Creator Yuga Labs Acquires Moonbirds Creator's Proof

Published at: February 20, 2024

Whisper Ape Yacht Club Creator Yuga Labs' success has just arrived. The company that makes Web3 has reached a deal to acquire Token, the startup behind the popular Moonbirds series of non-fungible tokens (NFTs). This gives Yuga control of another top NFT brand and further cements it as a major player in the art and collectibles space.

As part of the acquisition, Yuga will absorb the body of evidence and integrate the 10,000-piece Moonbirds series into another metaverse game. Evidence CEO Kevin Rose will continue to assist with the transition in the coming months and will later serve as an advisor to Yuga. Additional details of the acquisition, including financial terms, were not disclosed.

The agreement is in line with Yuga's stated vision of being the "gateway to the 3rd world" and a hub for artists, creators, communities and brands. Copying is important. place. Introducing the brand to Moonbirds access will be another element in achieving this goal. Moonbirds has taken the NFT world by storm since its launch in April 2022, reaching $280 million in trading volume in the first 48 hours. But his luck began to fade as the entire cryptocurrency market tanked, and Proof later faced opposition from those who held plans to open source the artwork. After a fast-paced year, the brand has now gained a new life by joining another location.

Yuga Labs has been on an acquisition spree for the past few years, having previously acquired premium NFT series CryptoPunks and Meebits. But Science Research is the first acquisition by a competitive startup.

The agreement was signed immediately after the meeting regarding cooperation between the two companies. It quickly became clear that the whole acquisition made sense and allowed for the combination of the strengths of the two brands. Despite Priest's recent challenges, the Moonbirds collection continues to have a large collection and a dedicated collector base. Integrating this into Otherside could increase the appeal of that game world. Yuga plans to continue existing efforts like its Affiliate Membership Program for collectors and reinvent them to bolster its performance around brands like CryptoPunks.

This acquisition gave life to Priest, which made a big impact last year. After a fairytale start and major funding, the company faced headwinds due to the cryptocurrency crash and community backlash. Morale is low and workers are being victimized by disgruntled NFT holders."

God, the last few months have been so hard, haven't they?" Evidence CEO Kevin Rose confirmed this in an interview last April. He later said that the experience made him physically and mentally healthy.

Moonbirds now have a chance to develop in many areas. Yuga believes that Priest's team and talent can be beneficial to his future plans in the Web3 space. Yuga Labs continues to make game-changing innovations that can drive business decisions.

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