Renowned shoe designer Christian Louboutin has partnered with Marvel to release exclusive digital collectibles alongside a special physical capsule collection.
Buyers of items from Louboutin's "Marvel Collection" will receive complimentary "Sea Warrior Special Edition" NFTs, representing the brand's high-end gladiator sandals inspired by Marvel's Namor character.
Another NFT, the "Sea Queen," will be given to launch event attendees and features a unique shoe artwork signed by Christian Louboutin. These NFTs were created on the Ethereum network through VeVe, an app specializing in licensed digital collectibles.
This initiative builds on Louboutin's earlier engagement with Web3 technology, focusing on rewarding existing fans rather than targeting new Web3 customers. Prada has employed a similar approach, offering NFTs as part of its Timecapsule initiative.
The Marvel collaboration celebrates Disney's 100th anniversary, with Louboutin's top clients also receiving a limited-edition comic book featuring the designer as a superhero.
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