Coca-Cola announced its "MasterPiece" series of NFTs on the newest Ethereum layer-2 blockchain from Coinbase, called "Base." This marks Coca-Cola's first foray into the world of NFTs. This is the first event, reflecting part of the Coinbase "Onchain Summer." Coinbase announced Coca-Cola's collection was a part of the digital cryptography platform's "Onchain Summer" festival on August 13. The festival is a celebration of the wide breadth of digital art, culture, music, gaming, and more. The MasterPiece collection includes some very famous works, including Edvard Munch's "The Scream" and Johannes Vermeer's "Girl with a Pearl Earring," alongside new pieces from some up-and-coming artists. All of the art features the iconic Coca-Cola® bottle.
By turning these artworks into NFTs, Coca-Cola is unwilling to alienate this Onchain Summer event from a wider audience of art lovers.
Coca-Cola's 'MasterPiece' is more than just an art collection. It symbolises the merging of art, technology, and human interaction. Unlike a traditional gallery, this collection can reach people worldwide.
Coca-Cola moving into NFTs makes this a first-on-the-base network for some of the major consumer brands out there. It is an example, proof, or showmanship to other brands, beckoning them to join high budding digital connections in the modern era.
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