Under Holguin’s leadership, Doodles expanded into major brand partnerships, collaborating with Adidas and even McDonald’s. The crypto latest news of the McDonald’s collaboration had people talking, but now the project is taking a bold new direction. According to Martin, Doodles is moving towards a vision of risk, disruption, radical transparency, and a return to its roots.
“I am stepping in as CEO of Doodles. We’re moving to a vision with a strong bias for risk, disruption, radical transparency, and the authenticity that made us who we are in the first place.”
Doodles launched in late 2021 and quickly became a top player among crypto NFT projects. Initially minted for around $462 worth of ETH, the floor price skyrocketed to nearly $57,000 by May 2022. Holguin was brought in around that time to help scale the brand, and his tenure saw Doodles partnering with music icon Pharrell Williams, launching a second series of customisable NFT avatars, acquiring an animation studio, and more.
“Execution isn’t just code or partnerships—it’s culture too. The extractive corpo era of Doodles is over,” Martin posted on X.
While immediate next steps are still under wraps, Martin teased some big things cooking. Back in December, he hinted at a Doodles token airdrop, potentially following in the footsteps of new NFT projects like Pudgy Penguins’ PENGU token or Azuki’s ANIME token. If that happens, it could put Doodles back in the spotlight for those looking to explore the NFT projects list.
Meanwhile, the latest news for crypto shows that the Doodles NFT floor price remains steady, currently up 6.62% over the past week to $13,501.
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