This past 2022 World Cup might have been the greatest yet. While bringing a wide new fandom to FIFA (including this author), it also had a substantial impact on different fields, including web3. The most striking example of this is Sorare, a sports platform where web3 enthusiasts can collect, play, and win NFTs featuring the world's best global soccer, NBA, and MLB players. During the World Cup, Sorare registered 585K new users, which is the highest number ever to be recorded for a web3-based sports gaming company. Their success no doubt comes from the strategic launch of a free-to-play World Cup game back on November 10th, which raked in over 600k players. Sorare even built long-term partnerships and collaborations with several teams.
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