Google has announced significant updates to its Cryptocurrencies and related products policy, specifically addressing the advertising of blockchain-based games involving Non-Fungible Tokens (NFTs). The changes, set to take effect from September 15, 2023, aim to provide clarity and guidelines for advertisers in this rapidly evolving space.
Under the new policy, advertisers offering NFT games that do not involve gambling-related content will be permitted to advertise their products and services on the platform. These games typically allow players to purchase in-game items, such as virtual apparel, weaponry, or armor, using NFTs to enhance their gaming experience.
However, Google has outlined strict restrictions regarding NFT games that involve gambling elements. Advertisements for games where players can wager or stake NFTs in exchange for the chance to win real-world value or other NFTs will not be allowed. This includes games allowing players to stake NFTs for fungible tokens like cryptocurrencies or social casino games that reward NFTs.
Advertisers looking to promote gambling-related content integrated with NFTs will need to adhere to Google's Gambling and games policy and acquire the necessary Google Ads certification.
It's important to note that these policy changes will be enforced globally and apply to all accounts advertising these products. Google will issue a warning at least seven days before any account suspension for policy violations, emphasizing compliance with local laws in the targeted areas.
These updates reflect Google's commitment to adapting its policies to the evolving landscape of cryptocurrencies and NFTs, ensuring a safe and responsible advertising environment. Advertisers in this space are urged to review the updated guidelines to avoid any disruptions to their campaigns.
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