Highsnobiety and The Fabricant Join Forces For Paris Fashion Week

Streetwear clothing brand, Highsnobiety is entering the world of web3! Significantly, they are diving in through a partnership with popular web3 and NFT fashion company, The Fabricant. Excitingly, the pair are joining forces to launch a digital wearables version of Highsnobiety's 'Not in Paris 5' varsity jackets. There are three types of jackets available, Echoes of Paris, Eiffel Tower Pursuit, and Parisian Mirage. Additionally, each design reflects a combination of Highsnobiety's streetwear style and The Fabricant's Metaverse luxury. Echoes of Paris is a more abstract design with visual effects in the Metaverse, Eiffel Tower Pursuit is an exact remake of the renowned physical varsity jacket, and Parisian Mirage shines to reflect the wearer's surroundings.

The collection's debut will coincide with Paris Fashion Week, and Highsnobiety's physical installment there. The web3 digital wearables will be available to purchase on the Flow blockchain at the same time under the same collection name. Limited edition pieces will also be available through The Fabricant's website. Once purchased, holders will be able to access, wear, and show their new wearables through AR at any time they want.