In-House Marketplaces: The Meta We All Saw Coming

In unsurprising news, Goblintown and ON1 Force both recently shared announcements that could spark the beginning of a paradigm shift in the NFT market. Hot on the heels of the royalty row between creators and collectors, major projects are starting to launch their own marketplaces to not only reduce fees, but to also ensure that traders are more likely to pay the royalty on the sale. CryptoChicks, Punks, Meebits, and Solana Monkey Business, to name a few, also have their own marketplaces.

While offering little incentive (currently) to trade in their in-house marketplace, besides the 0% marketplace fee, they indicate there might be some degree of increased security. A protocol is in place to make sure that if you do buy on their marketplace, the NFT you're buying is legit and not stolen. On Opensea, you can buy it, pay the full cost of the NFT, and then have it frozen on you, with no recourse.

However, Sudoswap is still a low-fee and 0% royalty alternative, with questionable ethics around the trade in stolen NFTs, so it remains to be seen whether these projects' in-house marketplaces will be able to mitigate the loss of royalty revenue threatened by the new 0%-royalty marketplaces popping up like mushrooms after a rain. Sudoswap has clearly caused major disruption in the market, and the dominant NFT marketplaces, like Opensea, may have a run for their money in coming years. How it will all shake out, nobody knows, but there is no doubt that this opens the field for new ideas to take root and flourish in the ecosystem.