Instagram’s New ‘Edits’ App: AI-Powered Video Editing for Social Media Creators

If you're into social media marketing or looking for a powerful social media manager app, Meta has something exciting in store. Instagram is rolling out a brand-new video editing app called Edits, designed to rival CapCut with a range of AI-driven tools that could change the way creators produce content.

What is Instagram’s Edits App?

Meta’s latest social media marketing app, Edits, is a free, AI-powered video editing tool that offers professional-grade features without the hefty price tag. Think of it as your new go-to video editing app for social media, built to simplify the creation process while maximizing engagement.

Set to launch next month in select regions, Edits will allow users to:

• Record videos up to 10 minutes long
• Store drafts for easy revisions
• Edit on a playback timeline for precise control
• Discover trending audio insights to keep content fresh
• Capture high-quality video
• Access video analytics to measure performance

But that’s just the beginning—Meta has even bigger plans with AI for social media marketing.

AI-Powered Features: A Game-Changer for Content Creation

What makes Edits stand out is its integration of AI social media content tools. These upcoming features will empower creators with:

1. AI Animation for Still Images
   Imagine turning a simple photo into an engaging video—without actually recording one. Edits will let users animate still images with AI, making it easier than ever to create dynamic, scroll-stopping content for social media marketing.
2. AI-Powered Video Effects
   Instagram’s chief Adam Mosseri has hinted at a revolutionary new feature: the ability to apply AI-driven effects to video clips or entire reels. That means:
   • Outfit changes with a click
   • Lighting adjustments to match the mood
   • Custom backgrounds without needing a green screen
   These tools will bring a fresh level of creativity, allowing brands and influencers to refine their social media marketing strategy with ease.

Collaboration & Enhanced Editing Features

Collaboration is another major focus of edits. Like CapCut, the app will enable multiple users to contribute to a project in real time, making it an essential tool for social media managers and teams working on joint campaigns.

On top of that, the app will include simplified green-screen effects and advanced customisation options, making it one of the most powerful AI social media marketing tools available.

How Does Edits Compare to CapCut?

While CapCut already offers AI-enhanced video editing, many of its premium features require a subscription. Meta, however, plans to keep Edits free—at least for now. This move could give Meta a serious edge, especially as TikTok’s future remains uncertain in the U.S.

Why This Matters for Social Media Marketing

For brands, influencers, and social media managers, Edits could be a game-changer. With AI-driven tools for content creation, the app will allow for:

• Faster content production
• Higher engagement with animated visuals
• Seamless collaboration for marketing teams
• Better analytics to refine strategies

With Edits, social media marketing strategies can become more dynamic, engaging, and cost-effective.

When Can You Get Edits?

Edits is set to launch on March 13th, and you can already pre-order the app in the App Store.

Whether you're a social media manager looking for a new tool or a brand aiming to elevate your video content, Instagram’s Edits app is shaping up to be one of the best AI social media marketing solutions available. Stay tuned for more updates as Meta continues to refine its features!