L'Oreal and Meta Team Up with HEC Paris to Launch Metaverse Start-up Accelerator

HEC Paris, arguably France’s most important business school, has teamed up with L’Oreal and Meta to launch a metaverse technology incubator for start-ups. The start-ups, which do not need to be related to beauty, can be developing technology or services related to 3D, AR, VR, or any other kind of service that will propel the practical advancement of the metaverse. Five startups will be chosen by a panel of judges, and winners will meet in Paris at Meta’s space on HEC’s campus from January to June of 2023. Applications close November 10th.

L’Oreal isn’t the only major beauty brand to invest big in the metaverse. Farfetch just announced that it’s investing in 8 Web3 start-ups, and LVMH’s brand Rimowa just dropped a collection with Nike-owned RTFKT.