The Arnold Palmer Invitational is getting a Web3 twist! Luxury fashion brand 9dcc has teamed up with Mastercard to bring a limited edition apparel collection to the prestigious PGA golf tournament at Bay Hill Golf Course in Florida. This innovative collaboration blends fashion, technology, and the spirit of the Arnold Palmer golf legacy into a one-of-a-kind experience for golf fans and collectors alike.
A Unique Collection at Bay Hill Golf Tournament
The exclusive apparel line, known as the Pass to Priceless: Bay Hill Capsule, is available only to Mastercard cardholders attending the Arnold Palmer golf tournament from March 6-9 at the Bay Hill Club and Lodge. Attendees can select from nine specially curated items priced between $10 and $50. Additionally, U.S. residents can purchase select pieces online at passtopriceless.9dcc.xyz.
NFTs Meet Arnold Palmer Golf Apparel
What makes this collection stand out? Each item is embedded with a stitched-in NFC chip that bridges the physical and digital worlds. By tapping their phone on the apparel’s NFC chip, buyers unlock a unique digital collectible on Polygon, an Ethereum scaling network. This NFT acts as a digital twin of the physical item, potentially granting access to exclusive rewards and future “priceless possibilities.”
Pseudonymous 9dcc founder gmoney emphasized how this initiative strengthens the bond between brands and their most loyal fans. “People expect more now. This is a way to connect deeply with your biggest followings,” gmoney told Mastercard.
The Rise of Networked Products in Luxury Fashion
9dcc is pioneering a future where every physical product acts as a portal to experiences, communities, and commerce. Their recent Black Box drop in December was a major success, selling out and offering buyers both digital and physical rewards. One lucky collector even won a CryptoPunk NFT valued at $139,000 at the time.
“Partnering with a global brand like Mastercard helps us show how Networked Product technology is reshaping consumer engagement—not just through digital assets, but by fundamentally reimagining how brands and customers interact in the real world,” gmoney shared with Decrypt.
Mastercard’s Growing Presence in Blockchain and Crypto
Mastercard has long been at the forefront of integrating blockchain with traditional finance. From launching a debit card with MetaMask to developing its Multi-Token Network, the company continues to push boundaries in the digital space. Now, by sponsoring the Arnold Palmer golf tournament, Mastercard is further blending Web3 innovations with real-world experiences.
A Cause Beyond Fashion and Technology
Beyond its tech-forward appeal, the 9dcc Bay Hill Capsule serves a greater purpose. All proceeds from this limited edition apparel line will go directly to the Arnold and Winnie Palmer Foundation, supporting youth education and environmental conservation efforts. This means fans not only get exclusive Arnold Palmer golf apparel but also contribute to a meaningful cause.
Experience the Future of Fashion at the Arnold Palmer Invitational
The Arnold Palmer Invitational Mastercard experience at the Bay Hill Golf Tournament is shaping up to be more than just a premier PGA golf tournament—it's an intersection of tradition, technology, and fashion. Whether you’re a golf enthusiast, a fashion collector, or a blockchain believer, this event is set to redefine how we engage with apparel and NFTs in the sports world.
Don’t miss out on this limited edition Arnold Palmer golf apparel—grab yours at Bay Hill or online while supplies last!
