What You Need to Know
If you love your morning coffee and have a soft spot for digital collectibles, McDonald’s latest move might just make your day. On November 18, McDonald’s kicked off its exciting collaboration with Doodles NFTs, bringing an explosion of creativity and digital rewards to customers across the U.S.
Dubbed the “GM Spread Joy” campaign, the collaboration transforms McCafé coffee cups into canvases of vibrant, rainbow-themed Doodles artwork. Wondering what’s in it for you? Not only can you enjoy your McDonald’s coffee in style, but with the McDonald’s rewards app, you’ll also unlock collectible digital items and animated entertainment!
What’s the Buzz?
Through the McDonald’s app, ordering your favorite McDonald’s coffee now means more than just a caffeine fix. With each McCafé hot drink purchase, you’ll receive a cup designed with Doodles’ signature flair. But here’s the exciting part: each cup doubles as a ticket to stream “Dullsville and the Doodleverse,” a Doodles animation pilot featuring music and voices from stars like Pharrell Williams, Lil Wayne, and Lil Yachty.
Looking to score more? By signing up for the McDonald’s app (yes, it’s free!), you can snag exclusive perks like Doodles-themed apparel for your avatars via Doodles Studio and even join the fun of collectible music videos hitting streaming platforms starting November 22.
Read More: McDonald’s Unveils Doodles Collaboration: Coffee Meets Collectibles
Why Doodles?
For those unfamiliar, Doodles is a popular NFT collection launched in 2021. Like many NFT projects, it faced challenges during the recent bear market. However, thanks to smart collaborations with big names like Crocs and Pharrell Williams, Doodles has remained in the spotlight. This partnership with McDonald’s is their most ambitious yet, with 110 million custom coffee cups making their way to 14,000 McDonald’s locations across the U.S.
“This collaboration isn’t just about art on cups—it’s about creating meaningful cultural moments. Every purchase introduces people to digital collecting, making Web3 approachable and relatable,” said Julian Holguin, CEO of Doodles.
Read More: The Ultimate 2024 Guide to Doodles NFTs
How to Get Started
- Download the McDonald’s app and sign up if you haven’t already.
- Order a hot drink from McCafé through the app to receive your exclusive Doodles coffee cup.
- Explore your rewards via the app, including access to digital collectibles and fun animations.
Why It Matters
This collaboration underscores McDonald’s forward-thinking strategy to connect with younger, tech-savvy audiences. By blending McDonald’s delivery, tangible branding, and digital experiences, it’s clear McDonald’s is committed to staying ahead of the curve.
So, the next time you search for “McDonald’s near me hours," consider grabbing a coffee and becoming part of this vibrant new chapter in Web3 history. From McDonald’s loyalty app perks to exclusive deals, McDonald’s and Doodles are setting the stage for a future where digital meets delicious.
