In a surprising move, Melania Trump has stepped into the cryptocurrency world with her own coin, $Melania. This launch comes just as her husband, President-elect Donald Trump, prepares to take office. Not to be outdone, Trump himself has recently introduced the $Trump cryptocurrency, making the couple a powerhouse in the world of digital assets.
The Buzz Around $Melania and $Trump Coins
Announcing the launch on the social platform X (formerly Twitter), Melania wrote, "The Official Melania Meme is live! You can buy $Melania now." The coin, humorously dubbed the "Melania Meme," has already grabbed attention, climbing in value but also experiencing the typical ups and downs of crypto trading.
Meanwhile, the $Trump coin has been dominating headlines with a total market valuation of around $12 billion, according to CoinMarketCap. Comparatively, $Melania's coin is still making its mark, valued at approximately $1.7 billion. Despite the smaller figure, its rapid growth shows its potential.
Are These Coins Investments?
Both coins come with disclaimers stating they’re “not intended to be, or the subject of, an investment opportunity or a security.” This is an important reminder for those diving into the world of cryptocurrencies, as they are often seen as high-risk assets.
The Trump Family’s Crypto Ventures
This isn’t the Trump family's first foray into the crypto space. During his 2024 presidential campaign, Donald Trump surprised many by embracing digital assets. Once a vocal critic of crypto, even calling it a "scam," Trump shifted gears by accepting cryptocurrencies as campaign donations.
In addition, the family launched a company called World Liberty Financial, with a mission to disrupt traditional financial systems. This venture also introduced its own cryptocurrency, further cementing the Trump family's presence in the digital financial world.
A History of Trump’s Crypto Involvement
The $Trump coin was launched by CIC Digital LLC, a Trump Organization affiliate. This same entity was behind the Trump NFT collection launched in 2022. While those NFTs initially sold for over $1,000, they’ve since dropped in value to around $300.
Despite the fluctuations, Trump’s acceptance of crypto has spurred enthusiasm in the industry. During his campaign, Trump even proposed creating a strategic Bitcoin reserve and promised to appoint regulators with a more crypto-friendly outlook.
The Impact on Bitcoin and Meme Coins
Trump’s victory and his newfound support for crypto sent ripples through the market. Bitcoin soared to an all-time high of $109,000, as reported by Coinbase. Additionally, meme coins, like Dogecoin, saw significant growth.
Notably, Dogecoin’s rise was fueled by Elon Musk, a high-profile Trump supporter and vocal advocate for the coin. This trend has brought more attention to meme coins—cryptocurrencies tied to viral internet moments or trends.
Melania Trump’s $Melania coin has entered this meme coin craze. Launched through her company, MKT World LLC, the coin leverages her social media influence and brand presence. Interestingly, Melania has used this company since 2021 for ventures such as selling first-lady portraits.
Why Meme Coins Are Gaining Popularity
Meme coins have become a cultural phenomenon, with thousands of them being created and traded daily. The combination of humor, community, and social media buzz makes them unique in the crypto world.
Thanks to the Trump family’s high profile, $Trump and $Melania have already broken into the top 100 cryptocurrencies by value. In fact, $Melania is now worth more than Worldcoin, the crypto launched by AI entrepreneur Sam Altman.
What’s Next for the Trump Coins?
As the Trumps continue to embrace digital assets, the crypto world is watching closely. With their influence, these coins have the potential to shake up the industry, further popularizing meme coins and digital assets in mainstream culture.
