Nike just announced their intention to double down on Web3 by creating their own domain and marketplace for creators to make and sell “interactive digital objects” (NFTs) in their ecosystem. The objects will be usable in virtual experiences like video games and immersive digital experiences.
The name of their platform will be .SWOOSH (dotSwoosh) which will be “a place where you can collect your favorite virtual shoes, jerseys, or accessories. But as it evolves over time, it will become a home for our entire community to buy, trade, and co-create virtual products.” They envision building a robust creator community through live and virtual education, and some creators will be chosen through competitions to collaborate on official Nike designs.
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