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Perplexity AI in Talks to Raise Funds at a Massive $18 Billion Valuation

Published at: March 24, 2025

Perplexity AI is making some serious waves. According to a source familiar with the matter, the AI-powered search startup is in talks to raise funding at an eye-popping $18 billion valuation. That’s double its last reported valuation of $9 billion in November!

The AI Boom Continues


Perplexity AI, backed by tech giants like Nvidia, Amazon founder Jeff Bezos, and Japan’s SoftBank Group, is rapidly growing in the competitive AI search landscape. The startup is currently discussing raising between $500 million and $1 billion in its latest funding round, showing just how eager investors are to support companies in AI technology.

The rise of AI-powered chatbots and virtual assistants has only fueled interest in innovative startups like Perplexity. With increasing demand for AI-driven search tools, the company is actively rolling out new features to stay ahead of competitors like Google’s Gemini and Microsoft-backed OpenAI’s ChatGPT.

Perplexity’s Competitive Edge


Perplexity AI isn’t just another search tool; it’s reshaping how we interact with information online. The startup recently teased Comet, a new AI-driven web browser that can retrieve information, understand complex queries, execute tasks, and even make decisions. Another powerful feature, Deep Research, allows users to conduct extensive searches across hundreds of sources to generate comprehensive reports. These innovations set Perplexity apart in the fast-moving world of artificial intelligence advancements.

A Challenger to Google’s Dominance?


While Google has long been the leader in search technology, Perplexity AI is emerging as a serious contender in the industry. The company is focused on offering a more intelligent and efficient search experience, leveraging AI to enhance user queries beyond traditional keyword-based searches.

However, not everything has been smooth sailing. Perplexity has faced criticism from major media outlets, including News Corp, Forbes, and Wired, for allegedly plagiarizing content. In response, the company has introduced a publisher partnership program to work more collaboratively with news organizations.

The Future of AI-Driven Search


Perplexity AI’s skyrocketing valuation underscores the growing excitement around funding for AI startups. The AI search space is evolving rapidly, and companies like Perplexity are positioning themselves to redefine how we find and consume information online.

Meanwhile, OpenAI remains a dominant player in the field. The ChatGPT-maker recently closed a $6.6 billion funding round, potentially valuing the company at an astonishing $157 billion. This cements its place as one of the most valuable private companies in the world.

With competition intensifying and new breakthroughs on the horizon, one thing is clear: artificial intelligence is revolutionizing the way we search, work, and interact with information. Keep an eye on Perplexity AI—it’s shaping up to be a key player in the future of AI-powered search!

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Author Details

Shubham Sahu
Content Writer

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