Starbucks Odyssey is opening to its first group of U.S based beta testers. Their new initiative is a blockchain-based loyalty program and NFT community which translates its coffee-themed NFTs to real-world experiences as an add-on of Starbucks' existing loyalty program, Starbucks Rewards. The coffee giant announced to investors in September this year that they would be leveraging Web3 technology to allow their most loyal customers access to experiences and ownership that was not previously possible.
Starbucks Odyssey allows a broader and more diverse range of awards beyond free drinks; through the experience, users can participate in a series of interactive activities called 'Journeys.' Upon completing a 'Journey', members will receive 'Journey Stamps' in the form of an NFT, as well as Odyssey points. According to the announcement, the activities will include, puzzles, quizzes, videos, as well as more immersive experiences such as visiting Starbucks to try new drinks for the company.
As the beta launch begins in January 2023, the first Journey Stamps to be issued will be based on the theme of the history of Starbucks and will include the first location in Seattle as well as holiday cup art. Starbucks Odyssey will use its own marketplace with participants able to buy stamps directly with a credit card and NFTs stored on the Starbucks app.
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