If you’ve been following the latest in tech and crypto news, you might have heard that former President Donald Trump is making moves into the metaverse and NFT space. On February 24, a Trump-owned company, DTTM Operations, filed trademarks for the word “TRUMP” in connection with a metaverse and an NFT marketplace. This could mark a significant step in blending politics, branding, and cutting-edge technology. Let’s break it all down.
Imagine stepping into a virtual world where everything revolves around the Trump brand. According to the trademark filings, users in this metaverse would be able to:
But that’s not all. The Trump metaverse would also offer:
The filing also mentions plans for an NFT marketplace. However, there’s a catch: only content authorized by the former President would be allowed. The platform would host virtual reality-based worlds where users can exchange digital goods and cryptocurrencies using NFTs (non-fungible tokens) authenticated by Trump himself.
Trademark attorney Josh Gerben noted that the filing was made on an “intent to use” basis, signaling that this isn’t just a speculative move—it’s a clear indication of future commercial activity under the Trump brand.
The metaverse hype peaked in late 2021 when Facebook rebranded to Meta, but interest has since declined. Google Trends data shows that searches for “metaverse” reached their highest point between October 24-30, 2021, and have steadily dropped since.
Similarly, NFTs, which saw a massive surge during the 2021-2022 bull run, have struggled to regain their former glory. Many NFT collections, even top-tier ones, continue to face depressed floor prices.
This isn’t Trump’s first foray into the crypto world. Between his presidencies, he launched a series of NFT collections, which gained significant attention. At the 2024 Bitcoin Conference in Nashville, he promised to make the U.S. the crypto capital of the world and vowed to fire SEC Chair Gary Gensler on his first day in office.
On January 17, 2025, just days before taking office, Trump launched his official memecoin, sending the crypto community into a frenzy. First Lady Melania Trump also joined the trend by launching her own memecoin.
Even other members of the Trump family have dipped their toes into crypto. Eric Trump and Donald Trump Jr. co-founded World Liberty Financial, a decentralized finance platform aimed at “making finance great again.”
While Trump is often dubbed the U.S.’s first “Crypto President,” his crypto presidenthaven’t been without controversy. Critics have pointed out his shift from advocating for a strategic Bitcoin reserve to promoting a broader “digital asset stockpile.” Additionally, the crypto market has faced turbulence due to global trade wars and economic uncertainty, which some have linked to Trump’s policies.
The Trump metaverse and NFT marketplace could be a game-changer—or just another flashy venture in the ever-evolving world of crypto and virtual reality. Whether it succeeds or not, one thing is clear: Trump continues to find innovative ways to stay in the spotlight.
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