Artificial intelligence isn’t just for tech startups anymore – big players like Visa and Mastercard are now stepping into the world of AI-powered shopping. These credit card giants are bringing smart shopping agents to your fingertips, changing how we discover and buy products online.
Visa has just announced Intelligent Commerce, a new AI tool that can shop and make purchases on your behalf. Think of it like your personal AI shopping assistant. You set your preferences – like style, budget, or favorite stores – and the AI takes over from there. It will search, compare, and even buy for you.
Visa's Chief Product and Strategy Officer, Jack Forestell, said, “Each consumer sets the limits, and Visa helps manage the rest.”
This means you stay in control, while AI does the heavy lifting of browsing and comparing. Visa is teaming up with some big names in tech to make this happen, including OpenAI, IBM, Microsoft, Samsung, Stripe, Anthropic, Perplexity, and Mistral AI.
Not to be left behind, Mastercard launched its own AI initiative called Agent Pay. This tool is designed to work with generative AI platforms, making it easier for consumers to chat with AI and shop in real time.
Imagine planning a birthday party and simply asking an AI agent to find outfits based on your preferences, weather, and venue vibe. The AI can not only suggest options but also complete the purchase for you. Plus, it will recommend the best payment method, like Mastercard One Credential, to make things smoother.
Mastercard is working with Microsoft, IBM, Braintree, and Checkout.com to bring this agentic commerce experience to life.
Visa and Mastercard aren’t alone. Other big companies are diving into AI in online shopping too:
And yes, ChatGPT search is getting a major upgrade to help users have a smarter, smoother online shopping experience.
With the rise of AI shopping tools, buying things online is becoming faster, easier, and more personalised. You’ll spend less time scrolling and more time enjoying what you bought – whether it’s planning a party or refreshing your wardrobe.
The future of shopping is here, and it’s powered by AI.
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